Our lips are so important. When they are soft and plump, we smile more and even talk more. When they feel good, we feel good. We might even be prone to smooching when our lips are looking and feeling particularly healthy. On the other hand, when our lips look dry and chapped our subconscious kicks in and we either shy away conversation so that no one will notice our pitiful lips or we draw attention to them by announcing our struggle. It sucks when our lips feel bad, but it sucks even more when WE feel bad, too. How can we end this vicious cycle?